Worked as:

She has been the Executive Creative Director of J. Walter Thompson (Central Asia) which is India's largest advertising agency by far. And also of Contract Advertising India, an agency that she helped to build and achieve very high creative standards. Her career has extended beyond advertising into Communications and won her many national and international awards including the Super Achiever Award for Change Management. 

Standing first in Bombay University she was Fellow of English Literature at Elphinstone College, University of Bombay. With Creative writing as her passion, she moved to advertising where she has led highly creative teams for both JWT and Contract in all cities of India as also in Pakistan, Bangla Desh and  Sri Lanka. 

Her Public Service work too has been highly acclaimed and awarded (including Max Lewis): on Road Safety and Loss Prevention, on the Girl Child, Conservation, Afforestation, Communal Harmony,  Family Welfare. Anti-Dowry, Blood Donation and Nation-building (11 Mera Bharat Mahan films). 

Work created and directed by her has won at Cannes and  Clio and been published in the finest showcases abroad such as the New York Festivals, Communication Art, Archives and D & AD London.

She has trained/worked in McCann London and  also in Wasey, Campbell, Ewald and represented India at international fora on Creativity as speaker and juror. And also at the U.S Muslim World Conference at Doha (Brookings Institution and Sheikh of Qatar).  

Syeda Imam has conceptualised, written and edited many outstanding publications:

• The Untold Charminar... Writings on Hyderabad (Penguin)
• The Positive Side  ( Roli Books )
• The Making of Advertising: Gleanings from Subhas Ghosal  (Macmillans)
• Editing of Epiphany  II and III ( two monographs for Subhas Ghosal Foundation) and HU The Sufi way for Rumi Foundation

Syeda Imam has consistently been on the Board of eminent academic, public Service, professional and educational institutions.